Getting your articles to the top of Google

Note that since this article was originally posted, Adrian Lursson who knows more about J.D. Supra than I do posted a helpful correction in the comments section below so it’s well worth reading his comments first. If you use LinkedIn or search Google for law related articles you may already have come across J.D. Supra and wondered who this seemingly omnipresent super-author is. It turns out that J.D. Supra is a news and editorial syndication application allowing lawyers to post their documents for publication on the web. The system submits the work to Google and is registered very promptly but it takes a bit of trial and error to get your work returned for popular searches on Google.  However,  if you think about it before writing the article you can ensure that you use the right phrases, by which I mean the phrases that your target audience are actually searching for.

Employment lawyers usually want employers to read their articles so taking that example, it’s unlikely that employers are going to subscribe to feeds from JD Supra or visit the website because it is predominantly for legal specialists so you rely on them finding your work via the search facility on Google when they search for help with a problem. It would help, therefore, to include the words and phrases that employers will search for.

Your next question is, of course, “How do I find out what employers are searching for?”  Well, you could start by searching Google with phrases you think your audience may use. Google’s new ‘Suggest’ feature automatically shows you what the most popular searches are as you type. Just keep changing the words around and experimenting to find inspiration from Google’s ever changing list of suggestions. The list is based on the most popular searches and is rated by many experts as more reliable than Google’s keyword tool.

Advertisements