Are lawyers wasting their time on social media sites?

The answer to that question may be found in this free guide from Hubspot …..

The following is an extract from their website:

“Free Ebook: How to Leverage Social Media for Public Relations Success

Without a doubt, the web and social media are making it easier for businesses to communicate with their public.

As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.
Download the 28-page ebook to learn more about how you can infuse social media into your PR efforts for maximum results. Topics include:

*How to connect & build relationships with the media, bloggers and influencers
*How to create an effective news release, social media newsroom, and company blog
*The importance of social media monitoring and participation
* How to use social media to facilitate customer and employee relations and improve brand sentiment
* How to measure the ROI of public relations

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Join a legal Tweetup!

TweetUp

Follow this link to an article that explains what a Tweetup is and how lawyers are using them to build their online social networking profiles. Fascinating…..

Marketing Trends for Law Firms

marketing trendsIt is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.

Here are some predictions from Lawyer SEO Marketing about what lawyers can expect from social media marketing for the remainder of 2010 and into 2011 in the U.S.:

• Google Places and local search will replace yellow page listings.

• The majority of both solo attorneys and multi-lawyer law firms will have a presence on one or more social media sites.

• Documented guidelines for social media marketing and advertising rules established by the American Bar Association.

• An increase in social media policies for law firm employees created by individual companies.

• YouTube Videos and Vlogging (video blogging) will become common website content.

• Law firms will increasingly optimize their websites for smartphones functionality.

Full article on Top Wire News

SEO Copywriting (search engine copywriting). The strengths and weaknesses of SEO Copywriting for search engine optimization

Boost your website ranking on Google.  Ever wondered what those SEO Ninjas are doing to your website?  Here is a quick overview of the subject so that you can sound well informed next time the IT department start talking in acronyms.  

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.”  http://www.webworkshop.net/seo-copywriting.html

The easy way to get leads for your law practice

Drumming up hot leads should be high on your list of marketing priorities. This article explains how Google Adwords and other Pay Per Click methods can produce the results you want. In the end my view is that first you need to know how it works and then you need the phone number of someone who can do it for you! There are several providers that specialise in working with law firms. Continue reading

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Whither Employment Lawyers in 2035? – The Latest Legal Features, Research and Legal Profiles – Who’s Who Legal

What does the future hold for employment lawyers? “Lawyers provide information as well as advice, but they will not be able to compete with specialised information providers and will work more and more in partnership with them. Commoditised and routine work is likely to become increasingly technology-based, possibly leaving lawyers to focus mainly on the value-added premium work.” Thanks to EmploymentAttorney.com for putting me on to this article. click the following link to read the full article by James Davies of Lewis Silkin LLP

Whither Employment Lawyers in 2035? – The Latest Legal Features, Research and Legal Profiles – Who’s Who Legal.