Ten myths about marketing legal services

Specifically written for lawyers this article by Bruce W Marcus hits the nail on the head. He also explains the reasoning behind his arguments which is comforting for us lawyers!  Ten Myths That Impede Marketing Success | CoolAvenues.com | MBA Network of IIMs, ISB, Bajaj, XLRI, FMS, SPJAIN. He is releasing a new book which may be well worth reading. [Bruce W. Marcus is a Connecticut-based lawyer in marketing and strategic planning for professional firms, the author of Competing For Clients, and the forthcoming The New Professional Firm: Competing For Clients In The 21st Century.]

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