Are lawyers wasting their time on social media sites?

The answer to that question may be found in this free guide from Hubspot …..

The following is an extract from their website:

“Free Ebook: How to Leverage Social Media for Public Relations Success

Without a doubt, the web and social media are making it easier for businesses to communicate with their public.

As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.
Download the 28-page ebook to learn more about how you can infuse social media into your PR efforts for maximum results. Topics include:

*How to connect & build relationships with the media, bloggers and influencers
*How to create an effective news release, social media newsroom, and company blog
*The importance of social media monitoring and participation
* How to use social media to facilitate customer and employee relations and improve brand sentiment
* How to measure the ROI of public relations

Marketing Trends for Law Firms

marketing trendsIt is often said that the U.K. is 5 years behind the United States when it comes to trend adoption but that gap is seriously reduced when it comes to internet related trends so it’s well worth keeping an eye on their view of developments in the sphere of marketing for law firms.

Here are some predictions from Lawyer SEO Marketing about what lawyers can expect from social media marketing for the remainder of 2010 and into 2011 in the U.S.:

• Google Places and local search will replace yellow page listings.

• The majority of both solo attorneys and multi-lawyer law firms will have a presence on one or more social media sites.

• Documented guidelines for social media marketing and advertising rules established by the American Bar Association.

• An increase in social media policies for law firm employees created by individual companies.

• YouTube Videos and Vlogging (video blogging) will become common website content.

• Law firms will increasingly optimize their websites for smartphones functionality.

Full article on Top Wire News

Is your law firm ‘blah blah beige’ or ‘problem-solving purple?

Law firms find it difficult to differentiate themselves from their competition and often resort to statements about the length of time they have been established, or the quality services they deliver while some use obscure soundbites such as “We won’t tell you how to run your business” (Thank goodness for that!)

In all these cases the marketeers who write these words have entirely missed the point.  Not only could all your competitors write the same words but they could have been written by any service provider from any service industry.

Whatever graphics you use in your brochures, however slick your photos, however much colour you splash around your site, if your words are ‘beige’ you will fail to attract attention. 

So, it’s time to start using your common sense when you market your law practice. If in doubt, ask yourself or friends, colleagues, suppliers or anyone who will be honest with you:   “Do these words make me want to pick up the phone and call the law firm?” If the answer is “No” then bin it and start again.

Here are the 3 vital steps to differentiating your practice from the competition:

  1. Create a specialist niche ~ focus in on an area you are passionate about and use your experience and understanding of this market to ‘connect’ with your audience.
  2. Advertise the benefits of using your services, tell your audience about the painful problems that you can solve for them.
  3. Promote your expertise online. You could set up a blog, start Tweeting or get LinkedIn. It doesn’t matter which social network you use but you definitely need to get out there and stake a claim to your area of expertise before your competitor does.

Social Media Marketing Tips for Law Firms

Social Media Marketing Tips for Law Firms. Pay per click and SEO marketing tips. How to stand out from the crowd.